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Consistency of Blogging: Six Simple Steps |
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By Shane Murphy on
12/19/2007
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As I talk about blogging with business owners, I'm accustomed to being met with the same questions pretty consistently. One of those questions seems to revolve around frequency of posting content. But consistency of posting actually trumps frequency. Here's six simple steps to growing your blog.
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15 Ways to a Killer Blog |
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By Shane Murphy on
12/19/2007
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Out at the Blog Business Summit this morning, Maryam and Robert Scoble presented a session called "10 Ways to a Killer Blog." The end result was actually 15 ways, which in my mind is like getting five for free.
A lot of what they spoke of is stuff that so few people actually have the guts to do in this new age. Amazingly, it has less to do with the actual practice of blogging, and more to do with getting away from the computer and promoting yourself.
But bottom line... it's all about community.
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Blogs and Small Business = PB+J |
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By Shane Murphy on
12/19/2007
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Tris Hussey has posted a good summary of the Small Business Blogging session that took place at the Blog Business Seminar in Seattle late on Thursday. His assessment? It was one of the most infomative sessions of the conference. After reading the summary, I have to agree with him.
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The Future of Blogging - Can You See It? |
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By Shane Murphy on
12/19/2007
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The Blog Business Summit wrapped up on Friday with a discussion about "the future of blogging." The specific conversation focused on the tools and trends of blogging. One comment from that session summed up the concept blogging in late 2006 for me quite nicely.
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8 Simple Steps to Better Blogging |
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By Shane Murphy on
12/19/2007
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If you're toying with the thought of starting some sort of 'social' arm of your Internet marketing practices, it's a good idea to take some time to really plan it out. Take a look at this simple, 8-point list, that will have your blog up and running the right way.
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Site Syndication Made Simple |
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By Shane Murphy on
12/19/2007
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When I talk about the power of RSS feeds with people, it sometimes feels like I'm speaking in some strange language that only a few understand. But with the release of Firefox 2 and Internet Explorer 7, it's now as simple as choosing the reader you want to add the feed to, then clicking on the subscribe button. Here's how it works.
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Gaining A Competitive Advantage... Through RSS? |
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By Shane Murphy on
12/19/2007
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A lot of the time, when I talk to about businesses about the power of social computing, I get their attention when I show them some powerful ways to keep us with their competitor through blog searches and subscribing to RSS feeds about their competitor.
But their eyes really light up when I start to talk about the power of RSS for keeping an eye on their own company.
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Managing a Business -- Web Style |
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By Shane Murphy on
12/19/2007
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Straying a bit today, but I just finished installing the new Google Mail Mobile Application on my Blackberry. Right before that, I bookmarked the latest version of Google Reader Mobile.
After finally getting an application called GCalSync to work properly a few weeks back, I can honestly say that my reliance on Google is now complete.
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Real Estate Blogging - The Future Now? |
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By Shane Murphy on
12/19/2007
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 One industry that is ripe for using blogs to enhance customer service is Real Estate. Think about it... Gen-X customers -- those who turn to the Internet for pretty much everything.
But like the bulk of companies who enter the world of blogging, many well-meaning Real Estate agents who start up a blog don't recognize the reality of the demands of running a service of this nature.
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