One industry that is ripe for using blogs to enhance customer service is Real Estate. Think about it... Gen-X customers -- those who turn to the Internet for pretty much everything.
But like the bulk of companies who enter the world of blogging, many well-meaning Real Estate agents who start up a blog don't recognize the reality of the demands of running a service of this nature.
Blogging is not an endeavor to approach lightly. Setting up a business blog of any nature is completely unlike setting up a simple website. Blogs are designed to promote community, to stimulate conversation... to really set yourself up as an expert in your field.
Becoming an expert is about providing incredible customer service. Incredible customer service is about giving your clients and prospects the information that they simply can't easily get from any other source.
Consider this fantastic real estate blog and the service that they actually are able to provide via this medium. It's all about insight, information that their clients learn -- through the company's marketing channels -- that they can rely on to keep up to date on real estate happenings before making the huge decision of purchasing a home.
For a local agent in any market, dedicating the time and investment to start and maintain a service like this is an incredible way to provide top-notch service.